Enrico Brignano

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Enrico Brignano explains “MA… DIAMOCI DEL TU”: «Being unformal nowadays is very common and politeness seems to be archaic and old fashion. When a call center calls you to discuss, for example, the telephone rate, or to propose investing your grandmother's inheritance in cryptocurrencies, the attempt is to sound formal, probably to make hard telling them to go to hell. The polite way is bureaucratic, it’s used with legal entity, but then the direct form used to replace it seems empty, it doesn’t suggest that true confidence, that familiarity I mean. That’s why I start this show by being unformal to my audience: I want to create a confidence that’s not superficial, but substantial. And I’m a man of substance: you can get it just by looking at me! I also added a “BUT” that resets everything, to dissolve social, economic or age-related distances…

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